Classification	Level 4
Course Mode	Full Time
Course Duration	One Year
Awarding Body	Edexcel
Subject Area	Business Marketing

About the Course

The BTEC Higher National Certificate (HNC) is a specialist vocational programme with a strong work related emphasis. The qualification provides a thorough grounding in the key concepts and practical skills required in the sector with national recognition by employers and the UK universities allowing progression direct into employment or to degree.

Course Structure

The course is made up of ten units – five core units, which everyone takes, and five specialist units. At least 50% of this qualification must be made up of H2 units. The specialist units enable you to study particular areas in depth, and would provide you an opportunity to follow a clear Marketing pathway.

Units available to study HNC in Business (Marketing) include:

Unit Title	Unit Level
Core Units
Marketing	H1
Managing Financial Resources and Decisions	H1
Organisations and Behaviour	H1
Business Environment	H1
Research Project	H2
Specialist Units (all four units must be taken)
Marketing Intelligence	H1
Advertising and promotion	H2
Marketing Planning	H2
Sales Planning and Operations	H2
Optional Units
E- Business Planning & Implementation	H2
Managing Professional Development	H2
Business Law	H2
Managing Human Resources	H2
Employee Relations	H2
Working with and Leading People	H2
Managing Activities to Achieve Results	H2

Teaching and Assessment

Each unit is internally assessed and graded by lecturers. Grades awarded are Pass, Merit or Distinction. There is no overall grade awarded for this qualification.

Entry Requirements

BTEC Higher National Certificate (HNC) is accredited on the NQF for learners aged 16 and over only. Applicant will normally need to have at least one of the following:

• An AVCE/GNVQ in an appropriate vocational area
• A GCE A Level profile which demonstrates strong performance in a relevant subject or an adequate performance in more than one GCE subject. This profile is likely to be supported by GCSE grades at level A-C
• Other related Level 3 qualifications
• An Access to Higher Education Certificate awarded by an approved further education institution
• Related work experience. Mature learners may present a more varied profile of achievement that is likely to include extensive work experience (paid and/or unpaid) and/or achievement of a range of professional qualifications in their work sector.

• If your native language is not English, you must provide evidence of competence in the English Language. International students can provide IELTS Score (minimum 6.0) or TOFEL (minimum 550) or equivalent.

Related Courses

• HNC in Business (HRM)
• HNC in Business (Law)
• HNC in Business (IT)
• HNC in Business (Management)